The energetic and visually enhanced look& feel of the store was our main strategy as non-of the telecom store is sointerestingly done looking at the value seekers and the mass. The fixtures areboldly labeled with Price Bands (refer ONE MOBILE snaps), leaving no scope forany confusion when it comes to price bracket in consumers mind when he/shewalks in the store.

Since the store/retail area is just 200sq.ft., the focal points are created in the form of communication. The striprunning in-between GSM handsets- ‘Recharges & Connections available here’,cues the customer for add-on purchase. Also, the New Arrival wall is made verywelcoming and highlights the visual and 2 hot SKU’s. Moreover, throughout thestore, there are few more communication details which work as focal points.

The VM of One Mobile creates a customerfriendly environment and finally leads to sale. The Price point placements also allow salesstaff to convince customers to upgrade from a segment of Rs.4999 or below andchoose from a higher range of handsets within a price bracket of Rs.5000 andabove. The customer gets to compare different brands within a particular pricerange as well.