Winter Whirl
Winter Whirl is an organization that holds polar swim events throughout the country. All of the money raised from the events goes to the Lung Cancer Association. There are four different events in four different locations throughout the country.
I created the branding and collateral for the events as well as an app and a scrolling paralax website.
Link to Winter Whirl Website:
http://winterwhirl.businesscatalyst.com/index.html
http://winterwhirl.businesscatalyst.com/index.html
The posters below serve as advertisements promoting the event.
Below are numerous examples of wayfinding that would be present at the different events.
The app allows for participants to share photos from the event, donate online, and connect with other team members.
Below is apparel that would be sold at the event as well as online at the winter whirl website.
