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    Idea and execution meets in a virtual light studio to bring to life a new car, the Ford Kuga.
    Published:
Ford Kuga · Russia
 
Idea and execution meets in a virtual light studio to bring to life a new car. The Ford Kuga comes real through equations, mathematical parameters, perfect engineering and driver needs.
In a futuristic production factory, the car is been designed by the lights testing the car resistance, the power and it´s elements, at the same time building it to be real.
Also, the virtual studio added to the car a tailgate that opens and closes with a wave of a human foot under the bumper.
The hologram is ready, a car created by the light comes true.
 
Credits:
Advertising Agency · Ogilvy
Production · Park Production, The Brownie Film Company 
Executive Producer · Juan Torán, Elena Konkina
Director · Pedro Corredoira
 
Glassworks team
Producer · Joan Amat
Flame Lead · David Gómez
Art Director · Helio Vega
3D Lead · Javier Verdugo
3D Artist · Albert Herrera
3D Artist · David Kampa
Character Animator · Hugo García
UI GFX · Xavi Trivó, Helio Vega
Designer · Laia Gutierrez
 
Style frames
Design
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