2016 Print ads for Roy's Hawaii. Shot with Canon 1dx.
UPDATED LOGO & TAGLINE
Addition of the Enso around the logo
(Enso: a hand-drawn sumi ink style ring to express a moment when the mind is free to let the body create.)
Addition of the tagline: "Internationally Influenced, Hawaii Inspired.". The root of "Inspired", meaning "in spirit" - utilizing the influence and knowledge of the world, with Aloha. Italics to show subtle motion.
WEBSITE REDESIGN
A new website was created to showcase the new bold, sexy feel of Roy's. Visit http://www.royshawaii.com
PRINT ADVERTISEMENTS
Full page ads featured in HanaHou! Magazine, FLUX Hawaii, Honolulu Magazine, Outrigger Guest Book, Kauai Traveler, WHERE Dining in Paradise, JW Magazine, and many others.
"Date Night Satisfied" - if you've ever had a Roy’s Melting Hot Chocolate Soufflé w/ Raspberry Coulis, then you know as well this Yelp reviewer (who was kind enough to let us share her quote) in the copy, “...I could not resist ordering the infamous souffle and boy did it live up to it’s glory. The crispy chocolatey exterior enclosing a sinful river of hot liquid fudge paired with cool and creamy vanilla bean ice cream was too good for words!”
-Christine R., 5-Star Yelp Review. "
Created a Yelp Check In promotion to work hand in hand with the below version for the Summer. Increase in checkins, reviews, and some locations had star rating increases up to 1/2 star.
We created promotional Free Soufflé business cards for usings foil and spot uv.
We actually never ran this "In the Raw" ad, but we liked it internally...
Wholesome tagline... :)
The "Come in for a Quickie" was so fun and a big favorite for Roy's internally as well as with our publishers (not all!). Since the market for this ad was just Honolulu, we ended up going with the more minimally branded version above.
PHOTOGRAPHY
Shots these for the new advertisements. Shot with Cannon 5D Mark III.
*Note the mild but present Stella Artois chalice in the ribs shot... what a great combo these two are! - ran these by our friends over at Anheuser-Busch to get a thumbs up before running to print.
