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    Background The company is 100% natural and is free of toxins that are commonly in other cosmetics. It contains 70% organic ingredients and 30% mi… Read More
    Background The company is 100% natural and is free of toxins that are commonly in other cosmetics. It contains 70% organic ingredients and 30% mineral pigments and essential oils. The mission is to create the healthiest and purist cosmetics made with the highest quality ingredients Audience Women of all ages who are sensitive to ordinary makeup and / or women who choose a healthier lifestyle (organic, no synthetic chemicals, etc.) Read Less
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Summary
I have yet to find a mascara that doesn’t make my eyes water. 
It’s very difficult for people with very sensitive skin, like me, to
find a comfortable cosmetic line that uses natural ingredients,
so I decided to brand my own.
 
We all know the benefits of eating home cooked, organic foods - fewer toxins,
no genetical modified chemicals. Choosing organic beauty products brings the
same advantages, with naturally effective treatments for skin that work in harmony
with skin’s natural functions to promote health and radiance. It’s the smarter decision
for your overall health. My logo symbolizes water droplets in the shape of a flower. 
Beauty is purity.
 
 
Objective
To create and design a cosmetic brand that uses purely natural products.
Since the list of ingredients are minimal, I wanted to keep the design minimal
- focusing mainly on packaging and typography.