This logo is a self-initiated project. It is an ambigram, that is a typographical design or art form that may be read as one or more words not only in its form as presented, but also from another viewpoint, direction, or orientation. GfK is Germany's largest market research institute, and the fourth largest market research organisation in the world. GfK and Growth from Knowledge are trademarks belonging to the GfK Group, Nuremberg, Germany.
Former, current and suggested logos
