We put together this artwork unfortunately for an unsuccessful pitch with exclusivebet.eu, the online casino and sportsbook operator. It's nicer when a client accepts your pitch of course, but the work done on the project is still worth exhibiting we think, and that's what counts for us, creating work we can be proud of!
Whilst still remaining true to their existing ID, we gave their logo a good old overhaul with a more modern cleaner look and feel. Landscape and stacked versions of the logo were created, as well as splitting up their core igaming products acting as sub-brands, giving each its own identity sitting proudly beneath the exclusivebet handle.
The homepage was completely redesigned with a better flow to the overall interface with tablet and device users in mind to be coded with HTML5 and CSS3 to enable swipe and slide functionality. Clearer main navigation was established, colour coded main call-to-actions were added and social networking links relocated to a more prominent area in the footer.
We gave two examples of how we thought a main slots game promo (or several of any of their products) could potentially be promoted nicely using the full page background, utilising the homepage real estate.
