Baha Mar | Welcome to The New Riviera

BAHA MAR
Welcome to The New Riviera
  
Baha Mar is a $3.5 billion resort of four hotels in The Bahamas created in the spirit of glamorous Mediterranean Riviera locations of the past. During it’s final construction phase, the introduction campaign needed to capture an energy and excitement that was larger than life, rising above the crowded and often formulaic landscape of hospitality advertising.
 
Using bright motion-based imagery and a modern vintage aesthetic of stripes and styling, these ads signaled the launch of a new global playground in moments of dramatic arrival;  Introducing the world to The New Riviera — a place of international intrigue, timeless glamour and invigorating adventure that cannot be ignored. This very out-of-category campaign proved both noticeable and provocative, consistently ranking highest in stopping power for a variety of worldwide travel and luxury publications.
In addition to traditional media channels, several markets including New York City, London and Miami were targeted with a variety of rich-media banners and homepage takeovers. Once selected, each banner expanded into an interactive experience with a cinematic campaign film, informative maps and sensory experiences. This degree of interactivity and immersion set the consumer expectation at the highest level and introduced the world to The New Riviera.
Baha Mar | Welcome to The New Riviera
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Baha Mar | Welcome to The New Riviera

The Baha Mar launch campaign is about capturing an energy & excitement that is larger than life. Using bright, dynamic, motion-based imagery, the Read More
47
1,819
1
Published:

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