This goal of this project was to rebrand the Harley Davidson LiveWire electric motorcycle identity and create something that was more in line with their brand's traditional image and characteristics. I wanted to keep the rebellious, revolutionary aspects but add a 'spark' of electricity. REVOLT. A word that speaks to the rebellious nature of the product, and also hints at it's electric nature. I made a sleeker shape for the shield and used modern typography. I designed the shield logo to look strong, yet sleek if it were to be put on the side of the motorcycle. I hinted at electricity anywhere I could, including the bolts in the shield outline, and the tagline 'Spark A Revolution'.
