About the Project:
To design a welcome package for a non profit organization, showcasing what they do and who they represent as well as their reasearch activities at the organization. The project consists of a booklet, 3 posters, website and mobile app. Cutting Edge Thinking project is about highlighting these six largely unknown individuals whose courage advance unique and unparalleled thinking across a broad range of subjects. These six individuals made it possible through Carnegie Institution for Science, for today's researchers to advance in current technology and science, and to make a difference to the world.
Purpose:
To convey the essence and purpose of an organization. Tells what they do, but more importantly, tell why they do what they do. It is meant to be an emotionally engaging way for all internal and external stakeholders to understand the purpose of the organization. It gets everyone “on the same page” when thinking and talking about the organization. It does not contain brand guidelines and it does not drive people to a website. It is to get people to care.
Source: Carnegie Institution for Science
Thank You!
