Converse Window Display
Since Sports and related merchandise washighlighted in the ‘Fresh’ windows, the brand CONVERSE was picked up tohighlight the wide range of the popular sneakers and the FALL’11 collection. Thedimensional letters as well as the television sets can highlight the messageand at the same time merchandise can be displayed in a tiered display. Thescreens on the TV sets are again used to communicate the imagery and the Tee’sare simply hung on the back wall, which again can be easily managed by anystore staff. The flexibility for the retail operations is very important sothat the merchandise can be changed in windows frequently and at the same time thedisplay essence is maintained too.
In retail or say VisualMerchandising, no two windows spaces are same. For every store, in every city,the window display is customized, but the theme has to be implemented well. Dueto resourcing constraints the designs are changed without changing thelook-and-feel of the display. Below are some more adoption examples which areway different form the Window Display snaps.
