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    Victory Guide is an app for political campaigns that focuses heavily on canvassing. It's a guide for winning as well. While developing this logo … Read More
    Victory Guide is an app for political campaigns that focuses heavily on canvassing. It's a guide for winning as well. While developing this logo I experimented with many different forms of symbolism in regard to what victory might look like and what actions it takes to win an election. I used images like ballot boxes, yard signs, victory flags, but in the end the essence of winning an election is in votes. What better symbolism is there for voting than a check in a check box? The check box is also shaped like a checkpoint on a map app to bring the point home that this is an app for getting votes and winning a campaign. Read Less
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Victory Guide is an app for political campaigns that focuses heavily on canvassing. It's a guide for winning as well. While developing this logo I experimented with many different forms of symbolism in regard to what victory might look like and what actions it takes to win an election. 

I used images like ballot boxes, yard signs, victory flags, but in the end the essence of winning an election is in votes. What better symbolism is there for voting than a check in a check box? The check box is also shaped like a checkpoint on a map app to bring the point home that this is an app for getting votes and winning a campaign.