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    Innovative touchpoint mapping that aims to find innovative ways of communicating Novamont (the master brand) and Mater-Bi (the product brand) thr… Read More
    Innovative touchpoint mapping that aims to find innovative ways of communicating Novamont (the master brand) and Mater-Bi (the product brand) through the main touchpoint of the production/supply chain. Designers Alejandra Lazo, Gabriele d'Asaro, Sanjana Shah Strategists Nathalie Hakansson, Wendy Muñoz Master project in IED Milano with the collaboration of studio Landor Associates Read Less
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Novamont is one of the symbols of the Italian green economy and European bio-economy, in the constant search for perfect integration between chemistry, environment and agriculture.
 
Their vision is to encourage a new model of sustainable development and promote the transition from a product economy to a system economy, from a dissipative approach to resources towards a conservative one, through the use of renewable sources for the production of bioplastics for specific low environmental impact applications.
 
The concept is built around the idea of lateral thinking: thinking out of the box, be unconventional and go beyond the obvious. using four straight lines without lifting the pen. The solution is to draw beyond the nine dots by getting rid of mental barriers. 
We created a dynamic brand system in order to be consistent with the complexity and activity of the company.
It was important to make the brand more visible and attractive to easily transmit educative messages and cause emotion at the same time.