CLIENT: SAFCOL
As part of their sponsorship of the Television show ‘Biggest Loser’ SAFCOL was given free spots to run during the airing of the show. The problem was they spent all their cash on the Sponsorship and only had $30K for production and they wanted to launch their Premium Salmon. Being the optimist I thought like a realist. Locked off camera, let’s show the Salmon being placed in a bowl and not show the faces of any talent (that’ll blow the costs out). And oh yeah, think of something funny.
RESULTS:
One of the best ads we had produced and a beacon of light to the agency on just what is achieveable when you care. It was an inspiring ad for the culture of the place and a success for the client. He had his portfolio extended as a result. Ironically enough, he would now also be looking after cat foooooo...
