BĂNEASA PACKAGING - A NEW DESIGN, A NEW PERSPECTIVE
To make pasta that, for one reason or another, people buy is difficult. To make pasta that gains over the consumers and wins their hearts is quite a challenge. And yet, it’s achievable. This industry has its own stars. Stars that shine. Stars that charm audiences. This is far from being an overstatement, as making pasta requires dedication, vision, creativity which not many possess. And there arethose who do have what it takes, such as for instance Băneasa.
Băneasa, by far the leading pasta manufacturer on the Romanian market, has managed to conquer consumers ever since its appearance on the market. And it wasn’t something hard to do, because the intrinsic quality of the products allured buyers from the beginning. Buyers turned soon into loyal customers who found it difficult to resist the overwhelming variety and taste.
Recently, Băneasa has underwent a significant rebranding process, becoming the first ever Romanian manufacturing company that packages pasta made of durum wheat in inspired cardboard boxes. This is something quite revolutionary for the Romanian market, as it has only been done by renowned international brands. With a clear aim to better serve its loyal customers, Băneasa has expanded its product portfolio with five new assortments: tagliatelle, farfalle, fusilli, penne rigate and spaghetti, all made of 100% durum wheat.
The rebranding of Băneasa means, first and foremost, premium quality. But this is not all. The brand enjoys now a remarkable new design signed by Gilbert Vasile, a design that tells its own story. Finally people can see how the pasta look like, as the new design includes a window through which customers have the chance to observe the product. Moreover, the new cardboard boxes enjoy a reclose system, allowing consumers to effectively close the box after they have opened it.
These are, of course, considerable improvements that once again make Băneasa distinguish itself from the rest of the competitors.