While studying piano at the Interlochen Arts Academy, Adam Longman Parker quickly took an interest to music production, which would complement his classical studies a few years later at The Royal Academy of Music in London.
Adam Longman Parker asked me to design a brand identity for his musical alter ego, Afriqua, that conveys his equilibrium between sophisticated classical and experimental electronic music.
With a modern approach, the new visual identity reflects this balance with a classic serif logotype, together with a custom logomark. The A is able to hold a dynamic mix of content – photographs, paintings and graphics – which unites Adam’s interest for art and music. The branding has been incorporated to Afriqua’s website and preferred social medias.
Creative Field(s): Art Direction, Branding, Graphic Design.
For more info about Afriqua:
Logo + Logotype:
Logo Animation Example:
Granite Engraving (Not a mockup):