Coleman Discovery is a campaign to market The Coleman company to children. Coleman Discovery creates a more personable brand that children can relate to with the development of a character named The Coleman Ranger, your camping guide for the wilderness. The campaign centers around getting kids to get outside in the wilderness and bring Coleman products with them. It includes three TV spots to introduce The Coleman Ranger along with a new line of products to be sold in stores.  Products to be sold in stores will include the Coleman Discovery notebook to write and sketch camping adventures along with a Discovery pen. In addition, consumers can download The Coleman Discovery app which includes interactive games children can play in the off season.