Client: Setia City Mall
Agency: JD Design
Art Director: Sharon Yap
Agency: JD Design
Art Director: Sharon Yap
We were working on a series of visuals for a Christmas campaign pitch of Setia City Mall. By trying our many visuals, we finally won the campaign pitch by using the attempt of collage of real photos and illustration. The final version of color has turned more vibrant and contrast if compared with our initial attempts.
Final version of illustraion that used for press ads and posters
Final version of illustration used for official website
Final version of illustration used for social media
One of my initial sketch
Initial proposal in using Christmas factory feel
Initial proposal by attaching the toy house as the background
Final stage of visual
Final stage of visual that adopted warm color mood
