Nike+ Human Race 10K
An ambitious undertaking, the Nike+ Human Race was conceived to unite the world in running a 10K for a good cause. No less ambitious was the Human Race site which sought to engage and inform users while building excitement before, during, and after race day. The site hosted two dozen local city blogs with race day information, personalized profiles for each registrant, free music sport mixes triggered by level of engagement, and a pledging module tied to miles run with Nike+. More than 700,000 unique users from all over the world registered for the Nike+ Human Race and ran together on August 31, 2008.