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    Packaging and rebranding for Hoodoo Brewing Co.

Located in Fairbanks, Alaska, Hoodoo Brewing Co. focuses on classic beers made with care and the freshest ingredients. 
The illustrations on the front were inspired by the northern lights and are used to describe the flavors used in each beer. Shapes and colors present in the illustrations imitate the adjectives used for each beer giving the drinker an idea of what they'll be experiencing. This system will be easily expanded if Hoodoo continues to grow their line of beers.

The rest of the label was designed with simple, restrained typography and a bit of humor to clearly communicate the details of their beer.
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