The growth of Syracuse, New York is often attributed to the salt industry that boomed in the 1800’s, but sadly fizzled at the turn of the century. Salt City is a concept packaging project for an all-purpose soap made with salt from the mines of Syracuse. The brand is inspired by the hardworking, family-centric spirit of Central New Yorkers and the rich history of Syracuse's salt industry.
All-Purpose Travel Bar Soap
All-Purpose Liquid Pump Soap
All-Purpose Powder Soap
Demo Station
Ad Campaign