Legacy Park Family Festival needed a logo overhaul, and I was tasked with the project. I was asked to communicate that it's a family orientated event and that the inclusion of the sheep would be great as they are a feature of the event.

I then took the hand rendered concepts and developed them in illustrator, experimenting with fonts, sizes, positive and negative space, and focusing on pulling the aesthetic they want and simplifying the elements.

These are the two final concepts, both with slight variations.

The final design works on both white and black, and in colour.