Parallel Vision
Brand identity - Logo design


Parallel Vision is a production company specialized in releasing online content.
 
Stereoscopy is a technique to create an illusion of depth. This technique is broadly used in the generation of space imagery. To be able to see a stereogram effect, you need to be forced into what’s called parallel vision.
I developed a logo based on geometric paths from space using the golden ratio as well as thin lines to represent the directions of vision. Several layers of transparency have been used to create an illusion of depth.
 
The typeface is a bespoke refinement of Futura to echo to geometry of space paths.
 
The logo is platform free and to ensure its use with consistency in various medias, several variations have been designed. A brand guideline describes all these rules in details.
Parallel Vision
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Parallel Vision

Parallel Vision is a production company specialized in releasing online content. Stereoscopy is a technique to create an illusion of depth. This Read More
12
212
0
Published:

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