Camp Bighorn is a notoriously hard organization to describe. Because of its wide variety of activities and multiple ministries, many audiences are confused when given information about Camp Bighorn. Often times, people see a result (changed lives, youth learning valuable life lessons, etc) but don’t understand how it was achieved. This info graphic seeks to solve that confusion.
The first challenge was to boil Camp Bighorn down into three main aspects:
1. Changed environment
2. Real, loving community
3. Adventure zone learning
Once these foundations were decided upon, the challenge was now to illustrate each of these tenets in an eye-catching, easy to understand way.
This info graphic was distributed to staff in order to hand out while on marketing and support raising trips. The easy to understand communication was met with much success and served as a starting point for more in-depth conversation.
