Feel good were looking for creative ideas for a national poster campaign to raise awareness of Feel Good Drinks, and make the nation feel good! the requirements were to think big, think bold, and think different. They wanted to see ideas that stop people in their tracks and make them feel that ear to ear grin kind of good.
First poster is very much used by innocent, portraying their products in vivid outside shots.
Second design is going for the shock/ grin value they wanted to achieve - we cut out the naughty bits being the sugar and additives in most soft drinks.
