GRAPHIC DESIGN
I created this advertisement for a local Columbia restaurant, Sophia's. I sold Sophia's an ad space for the Odyssey Newspaper.
Graphic design I created to promote philanthropy event. Was placed in The Odyssey Newspaper.
Promotional shirts we created for The Odyssey Newspaper to raise awareness for no shave November. These were handed out for free on campus.
Flyer I created for The Odyssey Newspaper to promote Shakespeare's, which was one of our ad clients. Also, it was created to raise awareness for no shave November.
Ad we placed in The Odyssey Newspaper to promote Buffalo Wild Wings and no shave November.
Here are some sample hard copies of The Odyssey Newspaper. We were very effective with graphic design and ad placement through creative material production
Ad campaign we ran on our social media sites to engage consumer interaction
T-shirt design for Dormstormer.
Logo design for Dormstormer used on cups, flyers, etc.
Website design for landing page while we were conducting updates.
I created this advertisement while working at Dormstormer. I used data that I gathered from our landing page using tracking codes to target our main demographic (which is college students, and you can see that from the picture). You can also see the cups with the Dormstormer logo design I created.
Stickers I designed for the University of Miami football game that were handed out to fans for free. We were in a brand campaign at the time promoting the University of Miami "SWAG"
Graphic design I made that was used on t-shirts, flyers, etc.
My design on a t-shirt that was used for the brand campaign "SWAG"
Another graphic design I made for a University of Miami t-shirt. Was used for the brand campaign "SWAG"
Graphic design used for Instagram campaign promoting the University of Miami's dominance of the state of Florida. Used a campaign hashtag on Twitter to engage fan interaction for the game. Increased followers and traffic.
Graphic design I made that was used on University of Miami hats to promote the brand campaign "SWAG"
Graphic design I made for email remarketing to promote the start of the football season for the University of Miami.
SOCIAL MEDIA MARKETING, DATA ANALYTICS, EMAIL MARKETING
This is our landing page that I installed tracking codes into. It allowed me to receive data on what the user did after signing up, if they signed up at all, which college they signed up from and using Mail Chimp I directly contacted them using remarketing lists after visiting the site.
Developed several marketing techniques to increase traffic and revenue. As you can see I implemented several loyalty and discount campaigns that required social media sharing to acquire. These promotions were extremely successful. In the top right corner you can see the benefit that we provided for social media sharing, and customer referrals.
This is another example of how we promoted consumer growth through marketing and promotional campaigns. Just by inviting 3 friends the consumer receives VIP account access to exclusive deals and specials. Also, I embeded tracking codes on this landing page, because we sent it out to our Mail Chimp email list. That way I was able to track who came to the sale and who opted-in past the landing page. This allows me to present specific deals and specials to target consumers via Mail Chimp remarketing auto reply lists.
Here are more examples of how I was successful in brand development. I provided easy access to social media sharing, and to the benefits of sharing that included earning points towards promotional items. On the sidebar you can see I constantly had the RSS Twitter feed available to allow consumer interaction. Also, our Facebook page is located right there as well, and provides easy access to LIKE page.
This is the demographic information I collected via our tracking codes. The detailed information is provided when clicking on the blue question mark. However, you can get a general sense of your target demographic just from the data graphs.
I used this information to track our unique visitors, which means we are expanding our user reach. I joined the staff on 08/14 and as you can see the results sky rocketed right away. I was able to leave a proper marketing plan with University of Miami so that they could maintain the success I had implemented.
Used this data to track our Google Ad success. It allowed me to assess the results of different ad campaigns in order to produce the best ads possible.
This is reverse IP data. It tracks the paths users take to access the University of Miami website. It allows us to strategically link content with these sites, and use specific ad placement. Also, we can target the users that are visiting our site.
Data analytics I use to increase customer reach and business growth. This is the data I used while at University of Miami. This shows how to increase SEO results utilizing competitor information and Google Keywords
This is the latest data on the traffic towards Mr. Delivery content. As you can see the three areas that are lacking the most are social, mail and ads. These are my expertise and for this reason I can guarantee a huge growth in these three areas. Also, your links are very low which I can easily improve as well. As a company you should be happy because you are already successful and have not even touched these other areas. There is so much untapped areas for growth within Mr. Delivery.
Results from my Mail Chimp campaign with Dormstormer. As you can see the campaign was very successful and I produced a staggering higher rate of opens than the industry average. I had nearly 1400 click throughs and this added 1400 users to my email remarketing lists with just one campaign. The campaign was an opt-in to receive a free promotional item from Dormstormer.
In the span of four months, my remarketing list grew 50%. My list grew nearly 300% when I implemented Lead Pages at company DormStormer. Lead Pages allowed me to create unique campaigns by using landing pages and tracking codes. Lead Pages directly integrates Mail Chimp into the software making it easy to use targeted promotions.
Facebook ad campaign I ran that gained 508 likes for only thirty dollars spent and in 9 days. The key was using data analytics to target the ads to consumer bases that have similar interests to our current users. The campaign reached nearly 6,000 users.
90-day SEO marketing plan I developed based on Google Analytics, in order to increase site traffic and page rank.
I have extensive Sendible experience with KOMU News Station as the Social Media Producer. Using Sendible I was able to quickly and easily compose and share content, monitor the brand, engage with customers and reach the audience via Social Media, Email and SMS. I am well-trained in all social media platforms including Twitter, Facebook, Instagram, LinkedIn, YouTube, Tumblr, Pinterest, Google+ and many more.
