CHILIPHANT
Chiliphant is a unique fusion food design concept. The idea emanated while thinking about the lack of unique culinary experiences and the resultant effect if we combine it with the adventurism of food trucks. The design philosophy revolved around matching colors to food elements, symbolism in ethnic cultures and relation of typography to specific food items.
The result was a unique name, logo, website and design artifacts including menu (on paper and boards), giveaways, carryout items, food truck wrap and so on.
IDENTITY DESIGN
The identity had to symbolize 'fusion'. The name and the logo were created by the fusion of the shape and term 'Chilli' - which represents spicy food and the element of 'elephant' which symbolizes India.
MENU DESIGN
DESIGN COLLATERALS
FOOD TRUCK DESIGN
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