Product: coffee promo.
Mechanics: use of youtube annotations to make multiple choice video about the adventures of Americano.
Product: Big Tasty beef and Big Tasty chicken.
Slogan: who's who? Get us!
Idea: McDonald's iconic "M" for aMazing, awesoMe, reMarkable taste of fries.
Product: Big Mac.
Idea (concept): Big Mac is a real legend - just like Presley or Chaplin. This simple connection is illustrated in unique Big Mac fonts.
Product: McDrive promo.
Idea (concept): if you combine all the classic burgers in McDonald's, you'll get a traffic light, which is a great link with driving, drivers and McDrive.