The Brief: Design shoe packaging for a brand of choice taking care to appeal to the consumers niche wants and needs. 

 

Creative Soloution: Anna Shanks

 

We designed Diesel ballet pointe shoes called Anna Shanks. The packaging was designed to show the strength of a ballerina instead of the sensitivity. Industrial and tough the packaging illustrated the physical and emotional strength it takes to become a ballerina.

The back of the packaging offered a guide to breaking in the pointe shoes. This is not a gentle process: it requires skill, knives and hammers, once again proving that ballerina's are tougher than they appear.

A tag on the shoes explains the name of the brand.

Why Anna Shank?
Anna Pavlova, the original that all others were moulded on. The
ballerina to first perfect pointe work. When she started, the others
nicknamed her the Little Savage. While that would upset most, to
her it was a challenge. She would hold that savage within, that
ferocity strengthening her. Like the shank in the shoe her attitude
was the backbone of her success.