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    As a technology-focused institution, College of Dunaujvaros also founded its spin-off company to ease the way of their scientifical results to th… Read More
    As a technology-focused institution, College of Dunaujvaros also founded its spin-off company to ease the way of their scientifical results to the market. They invited me and an other designer to start work on a logo design for the newly established brand. Read Less
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Management of College of Dunaujvaros invited two of us to start work on a logo design for their newly established brand (see project description). Although they did not instructed us quite much (except the heavily overused term of “innovation”), not even a single brief was provided, but I still felt inspiring the lack of strict guidelines. During the draw of the couple of initial sketches, I tried to focus on the keywords of modernity, dynamism and digitalization.
Although it was not required at the time of creation but several years later I felt this project still exciting to rework.
Some initial pencil sketches on regular office paper.
Upper and lower edges of the symbol follows a spiral and a straight line in a 22.5° turn respectively, involving golden cut as well. The entire symbol fits into a box with side ratio of 4 by 3 units. A 3D vertex used to align wires to grid and dots diagonally to the center of sections.
 
 
Several variations has been made to find the properly fitting colouring technique.
At the beginning the three main wires also ended in nodepoints, but as later this “run out” was considered to carry somehow a negative meaning, so they were kept parallel fully to the end. Perspective of this central spine through the entire object expresses founders’ faith in future.
Colours used: Pantone 375 EC, 376 EC, 377 EC, 356 EC
 
Once the symbol was done, I tried it together with dozens of sans-serif typefaces. Later limited them down to Trebuchet, Verdana and Myriad Pro to test through with their font styles. Finally picked the latter one in italic. No custom tracking or kerning was needed to apply on the typo, but some of the characters were tailored to fit their neighbours' shape.
Photo: © Tom Page CC-BY-SA
 
 
 
 
 
Thank you for watching!
 
 
 
 
 
 
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