This color is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy.

Red is energizing. It excites the emotions and motivates us to take action.

It signifies a pioneering spirit and leadership qualities, promoting ambition and determination.

It is also strong-willed and can give confidence to those who are shy or lacking in will power.

This color relates to acquired knowledge. It is the color which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception.

Being the lightest hue of the spectrum, the color psychology of yellow is uplifting and illuminating, offering hope, happiness, cheerfulness and fun.

Yellow is creative from a mental aspect, the color of new ideas, helping us to find new ways of doing things. It is the practical thinker, not the dreamer.