The Denver Mattress Brochure was a conceptual rebranding project based on the combination of fun dream shapes and textures. The challenge was to create a professional identity with an inviting user's experience. Previous interaction with brochures of this nature left the brochure unread. So in using this exciting new design approach the reader engages with the text but does not notice the encouraged engagement since the brochure appears to hold the appearance of a 'proper mattress help guide.' Particular thought was put into attributing and acknowledging to the city of original.
