Michael's Factsheet was a client-side service which was created to establish advertising within the ecommerce site.
The original client request was for cleaner look and feel. Rather than attempting to clean up the tedious, linear, "spreadsheet-look" of the previous Factsheet, the agency team opted for a grid-based system.
First-round design as shown to the client.
First-round design as shown to the client.
The revised UI design added an ad status allowed advertising teams to choose, approve and finalize products, ad content, choice of imagery and pricing. To eliminate confusion of ad status, which the previous Factsheet neglected, a simple color scheme was established.