Mercedes-Benz® 2004-2008
In 2005, I was the Creative Director of CMS (Contrast Media Solutions), managing a brilliant team of 7 people. The agency got awarded the account of Mercedes-Benz to handle the communication of Mercedes-Benz for the upcoming 12 months... in fact, we didn't know at the time that this journey shall resume for the upcoming three years!
Working with Mercedes-Benz is a kind of stressful mission all the time, as it is one of the best global brands, and as an agency we should maintain the same image, hence achieving goals, all within restricted guidelines.
I was involved in the whole process from attending meetings with the MB marketing team, receiving briefs, brainstorming, drafting ideas, implementing executions, and following up on production and delivery.
Working with Mercedes-Benz is a kind of stressful mission all the time, as it is one of the best global brands, and as an agency we should maintain the same image, hence achieving goals, all within restricted guidelines.
I was involved in the whole process from attending meetings with the MB marketing team, receiving briefs, brainstorming, drafting ideas, implementing executions, and following up on production and delivery.
