My agency CONTRAST® Media Solutions was aiming to get one of the top brands in every business sector, as well as I managed to meet my agency targets, I did it with CALTEX® as leader lubricants company... and this campaign was the key word to get CALTEX® as CMS® client. The campaign concept was developed in USA and we localized the art work and the copy to meet the expectations of the Middle Eastern markets, especially Egypt.
Car mirror hanger (face)
Car mirror hanger (Back)
A stand to show the difference between three kinds of radiator water, and ELC is one of them.