Promotional Piece
The sunscreen is supported by promotional pieces. Each SPF level corresponds with a personality such as Lindsey the Lake Side Lounger, Patrice the Poolside Poet, or Beth the Bouncy Beach Bather. The books are designed to encourage brand loyalty by creating a personal connection with the consumer.
Type: Voluptua, Scala Sans & Illustrated
Medium: Adobe Illustrator & Photoshop
Medium: Adobe Illustrator & Photoshop