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TRACE Fulvic Black Water Identity

TRACE Fulvic Black Water logo design

The client wanted something simple, something strong, and something that stood out for the first black water in South Africa. After the names were brainstormed in studio and TRACE approved I got to work and came up with what you see here. A customised typeface with special attention paid to the ‘A’ character to add a little bit of fluidity to a structured design.
TRACE Fulvic Black Water Identity
Published:

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TRACE Fulvic Black Water Identity

Identity for TRACE Fulvic Black Water

Published: