Preview of the comic style illustrations I made for the "Multimario" Samsung spot, portraying one day in the life of multi tasking Radio/TV personality Mario Pergolini (CQC). It is a good example of the great deal of work involved in the production of a simple hybrid illustration and live action spot.
Client: Samsung Argentina / Agency: Mascoco / Production House: LemonDrop Bs As / Executive Producer: Pablo Izaguirre / Producer: Leticia Christoph / Director: Lucas Bottero / Illustrator: Agustin Graham Nakamura / Color: Ramon Ignacio Bunge.
VIDEO PREVIEW
CHARACTERS
Products were added later during composition.
BACKGROUNDS
Backgrounds were separated in several layers for animation purposes.
LINE ART
SKETCHES
Early conceptual sketches and storyboards. Many sequences were discarded prior to production.
PHOTO REFERENCES
Location scouting photos at Vorterix Theatre, Buenos Aires, Argentina.