I fell in love with the Heddon Valley as a boy – the wild coastline; the feeling of being a million miles from the madness of London; the characters and their scary / hilarious stories. To be asked to create the identity for the launch range for the Valley’s local brewery was a dream job…

From creating the original identity concept and writing the copy, to designing the pump clip clips and bottle labels, local advertising, banners, t-shirts and website design – it has been really exciting to see ‘The Old Regulars’ come to life – better still, they all taste fantastic, each with their own unique character.