This was a pro bono project done for Wings for Humanity. It's a low budget solution for their start-up project "Soap for Hope." The objective was to create a small point of purchase display that could be set up in a handful of local stores. Aside from the actual product presentation, there are posters, rack cards, packaging and a website with more supplemental information than you'll ever need.
Here's the flyer and rack card design
The soap bars needed a packaging solution. Trying to keep it within the budget, I came up with paper wrapping. One of the ingredients of the bars is coconut oil which leaves residue on things and ugly blotches on normal paper. To combat this, we used unbleached wax paper which doesn't absorb the oil and also fits within the overall aesthetic.
This is the soap nestled in its nice little point of purchase basket.
Here is a couple of screen captures from the website soap4hope.wordpress.com The website is a nice starting point. Some time in the near future, they hope to be selling soap through it.
