This packaging concept for the children's apparel store Gymboree highlights The World of Eric Carle collection, using imagery and motifs from his work to create two boxes and a bag. All pieces are knockdown, and all fit inside one another. The collection ranges from infant to adult sizing, so the boxes are made to fit all sizes of clothing. The target audience is a parent on the go.
The small box features die-cut holes on the lid to bring in The Very Hungry Caterpillar and to keep small children entertained. The small box tells the story of The Very Hungry Caterpillar, while the large box explores textures and patterning.
The entire packaging collection as a unit.