Give Holidays to Meat was a print and digital campaign, made to create advocacy for the Colombians among the Easter season which is one of the most important and religious customs in Colombia. During this celebration, the tradition calls to avoid to eat pork, chicken and beef meat and only allows seafood and fish to be consumed to purify their bodies and honor their religion.
Brand: Atún Alamar
Art direction: Gustavo Córdoba
Creative direction / Copywriting: Daniel Osorio