Lakme Fashion Week Winter 08, popularly known as the BridalSutra Campaign is conceptualized around the Indian Wedding rituals of Mehendi, Sangeet, Vivaah and Reception. The designer showcased in this campaign is well known Fashion Designer Sabyasachi (http://www.sabyasachi.com). Lakme's beauty products launched with the Lakme Fashion Week Winter 08; as showcased in this campaign; comprise of metallic colours with dark, vibrant, shimmer and gold shades to its palette. For this project, I have worked closely with my ECD Yvonne Sheikhawat. I have actively handled product shoot, product catalogue, campaign shoot, making of the campaign, 360 degree co-laterals and venue/party branding.
