Brief: L’Oreal Paris launches an all-new makeup collection created especially for Cannes – L’Or Sunset, a heartfelt homage to the beauty of cinema. The theme at Cannes was 100 years of Indian Cinema. Create a campaign to popularize the new collection.
Give every girl in India a chance to virtually visit the Red Carpet at Cannes via the L'Oreal Paris digital assets. The audience had to engage in various brand activities as we revealed Sonam Kapoor's 6 Cannes' looks & how to get the look, the new collection. Simultaneously, a virtual red carpet unfolded everyday on a FB application after every task.
Thank You
