Edges and corners round
off the look
The principle behind the architectural concept is: powerful not overpowering.

 

The Chery Passenger Car stand is distinctive for its character and modern mix of
materials: a succinct brand space that makes an ideal platform for vehicle presentation.
This is also a space where the brand becomes tangible for younger target groups in particular.
At the same time Chery is conscious of its role as host. The fair architecture must

create an atmosphere of well-being in which the visitor is encouraged to linger.

 

Chief Designer:aj