Packaging proposal for P&G´s Tide PODS

This proposal attempts to extend the user experience and not just stay with the purchase and use of the product, instead of that, this packaging offers  the basis to verify its functionality with the clothes hanging on the rack once the washing is done. It also seeks to promote sustainability and savings by obtaining of a hanger for the closet with each purchase, and generating less waste.

The packaging has 2 caps on each side and the body, which can hold 12 capsules inside, due to the size of the arc located in the center of it, can not move from side to side pod, for this reason requires two covers.

To open it is pulled by the tab on the top of each cap and moves in a perpendicular direction to the container body, it can only be opened to an angle of 43.1 degrees, which is the maximum distance required for rolling a pod at a time, this process can be performed with the hanging  packaging, leaning a little to ensure that the pod out, or arranged on a flat surface.

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Polypropylene for the caps, because of their small thicknesses resistance, giving the possibility of adding functionality tabs having hinges. Polythene packaging body, with similar characteristics to the previous item, but with greater adaptability to changes in temperature.