Undersized Recession Business Cards
when something
small makes a
big impression.

The challenge: With growing economic concerns and shrinking marketingbudgets, we needed to tell clients and prospective clients that inspite - indeed because of the recession, we are more relevant to themnow than ever.
What we needed was a simple, cheap and effective way to do this.

Solution: We created undersized business cards with appealing designsand thought provoking lines to drive potential clients towww.ogilvyonrecession.com; a website offering smart strategies to dealwith the downturn.
Responses were overwhelming. Aside from being an engaging icebreakerwith our desired audience - we had produced an insightful, relevant andtargeted campaign, by saving rather than spending.
10 different designs, 10 different lines for the back of the card
Undersized Recession Business Cards
1299
26380
85
Published:

Undersized Recession Business Cards

An interesting approach to the recession: The new undersized business cards designed for Memac Ogilvy (Dubai) created a relevant message by savin Read More
1299
26380
85
Published:

Creative Fields