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    A housing development on the Baltic sea. The key advantage is a well- thought European planning of the area, which is rare around. The client ask… Read More
    A housing development on the Baltic sea. The key advantage is a well- thought European planning of the area, which is rare around. The client asked us to create a contemporary brand with a connection to Europe. Read Less
    Published:
1. Client and task
 
A housing development on the Baltic sea. The key advantage is a well-thought-out European planning of the area. The client asked us to create a contemporary brand with a connection to Europe.
 
 
2. Inspiration
 
 
3. Creative idea
 
To look deep into the history of these lands to find conceptual and visual roots. Fraktur hand. Similarity between Latin blackletter “Z” and Cyrillic “З”. 
A contemporary typographic combination of two typefaces. Kaleidoscopic images.
 
 
4.1. Letter “З” sketches
 
 
4.2. Logo composition
    Client feedback: “I don’t like, when the mark “З” is between other elements.
    Can we make it alone?”
 
 
4.3. Evolution, final version
 
 
5. Typeface combination
 
We wanted to use bold grotesque with serif for big texts.
 
 
6. Color swatches

We found an inspiration for colors in nature of the Kaliningrad region. Symbols like sand dunes, Baltic sea and cloudy skies were taken as a foundation for the brand palette.
 
 
 
7. Final result
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