INTEGRATED CAMPAIGN - CHAPPIES
Client: Chappies Bubblegum
Brief: Create an educational integrated campaign that educates children from poorer communities about how to handle tricky situations that they may face in their daily lives.
Concept: “Did You Know You Can”
We created the “Did You Know You Can” campaign which aims to educate under-privileged children from township areas such as Khayelitsha. The four main problems that we addressed were:
Hygiene, violence, floods and fires.
We created the “Did You Know You Can” campaign which aims to educate under-privileged children from township areas such as Khayelitsha. The four main problems that we addressed were:
Hygiene, violence, floods and fires.
AD: Chantelle Rautenbach
Educational Packs: We made affordable, limited-edition educational packs which aim to help kids to read,
write and learn about safety.
The packs contain 20 pieces of gum with letters on the front of the packaging and a worksheet on the bottom of the box. When used together, the letters and worksheets make up word games. The iconic “Did You know” facts in these packs will be written to be more educational instead of their more random facts.
Stickers: We made licence disk holders available free at all local DMVs.
These stickers create intrigue and promote the campaign.
We have created four fun posters addressing different issues (Fires, floods, violence and hygiene). Each poster asks a
question which can be answered on the pre-stamped postcards attached. Kids can answer the questions to the best of
their ability and send them back to Chappies HQ where the best answer will be chosen and awarded with a bursary to the
high school of their choice.
The best answer is also awarded a mural in their hounour in their local communities which would have the question and their answer displayed on the wall. These would be done by local painters around the area in order to create jobs.
Our microsite's purpose was to inform parents or guardians about the campaign and hopefully encourage them to tell their children and promote the campaign to other parents or children.
