Logo concept for a small, clean sandwich shop plus grab n go plus beer and wine in a high traffic tourist area. They wanted a logo that would stand out in a busy backdrop in addition to looking proper as a logo on an apron or a polo. A clean, uncluttered design. An image that may incorporate and actual lunch box or vintage school bus. I decided to imply a school bu by incorporating elements of a bus onto a sandwhich since a slice of bread is basically the same shape of a bus viewed from the front.